SunglassesEtc is an online retailer offering sunglasses, ski goggles, bicycle helments, ski & ride helmets, and racing and other gear for snow spoorts.
The Task
SunglassesEtc had an existing shopping cart, but with limited visual design elements, complex navigation, and some inconsistencies with product display. They needed a visual makeover, image editing, and ongoing shopping cart management.
Our Solution
Working with the existing shopping cart, we modified the visual design to create a more dramatic impression and incorporate images (other than product shots) to communicate the lifestyle associated with the products the site offers. We simplified the navigation a bit and changed the visual display of navigation elements to make it more user-friendly.
Highlights
- Visual design makeover
- Simplified navigation
- Shopping cart updates/management
- Ongoing site maintenance
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